The idea behind the app is to allow you to actually sell all of those pictures you have taken provided that you own the rights to them. For instance, you cannot take a picture of a painting in a museum and expect to own the rights.
The company sells your photo for $10 even and does a 50/50 split with you. Not a bad deal for a low res smart phone pic, right?
Here is the link to their website.
Here is the link to download it off of iTunes for free.