I have often been asked what do I use for advertising. Do I use Facebook ads? Do I use Google Pay Per Click? The answer is none of them. I have a much better option that saves me money, and provides a better clientele. I won't get into that now, but instead want to adress just one of those guys. Facebook.
Now I am a Facebook fan and am on it all the time, but when it comes to buying adds to promote your business, my experience has been a bust. You spend a ton of money and no one calls you. But according to Facebook, they are steering all kinds of traffic to your site.
Problem was, I could never validate that on my end. In my case I was trying to promote MyProFoto.com. They were charging me, but the phone was not ringing, and the analytics we had on the site suggested something was hinky. We dropped them and now totally rely on word of mouth.
Well an article found by Steve O'Donnel (Facebook Group Moderator) on Yahoo News, tracked a similar story by a business called Limited Run. They posted the following statement on their blog, and you can read the full story here.
Bottom line, use this service at your own risk.