Sony A99 Full Frame Is A Serious Performer

Well there is nothing new from what we posted about a week ago, but it is now official, at least. Sony dropped their 5D3 and D800 competitor camera on the world today in the form of the new A99, at a street price of $2800. Right into the mix of the other full frame market share owning duo.

The A99 looks to be a serious performer with a full frame 24MP sensor sitting behind Sony's translucent mirror technology. A cool feature that removes the mirror flapping up and down in traditional DSLR camera. Without that moving part, the camera could potentially shoot faster than the rated 6fps that the Canon 5D3 matches, but we are talking about processing 14 bit RAW images at the same time, soooo....

Full specs are as follows...

24.3MP full frame CMOS Exmor sensor

Translucent mirror technology

ISO range: 100-25,600 (ISO-low 50 is also available)

14 bit RAW output

1/8000 maximum shutter speed

6 fps

High-Re OLED EVF viewfinder

102 points AF system

AF with two phase detection sensors

3" tiltable 921k dots LCD screen

Full HD video recording at 1920x1080/60p

Auto HDR capability

HDMI output

Built-in stereo mic

Multi Control dial in front for filmmakers to adjust settings

New multi-segment low pass filter

Photodiode expansion technology

Light concentration technology

Selective noise reduction

Two memory slots: SD and SD+MS cards

Announced on September 12, 2012

Available in stores in late October 2012

New accessories to be released with the a99: battery grip, flash, remote control, microphone etc.

Very light, weather sealed magnesium alloy body

Weight: 730 g.

Price: around $2,800

We have 2 videos below. The first is from Sony's own podcast highlighting all the features, and the second is a movie shot with the camera that Sony is showing off.